Choose plant-based
About animal species

Sea animals feel, communicate and want to live.

Fish and other sea animals are more intelligent than many people realise. They communicate through sounds, body language or even light, can navigate remarkably well, and live in a world that is far richer than we often see from land.

Fish swimming freely through clear ocean water

About sea animals.

Fish swimming together in a school

Communication

Sea animals communicate through sounds, body language or light. Some use movement, colour, vibrations or flashes of light to send signals to one another.

Octopus among coral and rocks

Smarter than you might think

Many sea animals are intelligent and capable of feeling. They can learn, respond to danger, recognise others of their species and make choices that show their lives matter.

Sea turtle swimming through the ocean

Remarkable navigation

Sea animals can navigate extremely well. Some species travel enormous distances and find their way using currents, smells, light, magnetism and memory.

The stark contrast.

What they need

Sea animals need space, clean water, social contact, rest and the freedom to swim, navigate, communicate and express natural behaviours.

In the fishing industry

Farmed fish often live in dirty, overcrowded tanks, where they may suffer from painful parasites such as sea lice. Wild fish are pulled from the water in enormous numbers.

Images from the fishing industry

Scroll horizontally to view all 8 images →

Fish packed tightly into a fish-farming tank
Crowded tanks Farmed fish are often kept with far too many others in water where there is little room to move freely.
Farmed fish in polluted water
Dirty water On fish farms, fish may live in dirty water, increasing stress, disease and suffering.
Fish with parasites
Painful parasites Farmed fish can suffer from painful parasites, such as sea lice, that damage their bodies.
Large fishing nets in the ocean
Massive catches Fish are taken from the ocean in enormous numbers, often with little regard for their individual suffering.
Fish on a fishing boat
Suffocation and crushing Fish and crustaceans often die from suffocation, freezing, crushing or blunt-force blows.
Crustaceans in a crate
Boiled alive Crustaceans are sometimes boiled alive or cut open while still alive, as though their pain does not matter.
Bycatch in a net
Bycatch Other animals, including fish, dolphins, rays and turtles, can also become trapped in fishing nets.
Sea turtle trapped in a fishing net
Thrown back dead or dying Bycatch is often thrown back into the water dead or dying, or animals die after becoming trapped in nets.

This has to stop.

The number of fish we kill every year is almost impossible to comprehend. These are individuals. Each has their own personality, emotions, a unique experience of the world and a desire to live.

0 The counter is based on an estimate of 1.6 trillion fish — 1 trillion equals 1,000 billion — caught from the wild each year (scientific article). Fish killed on fish farms and victims of bycatch are not even included in this figure.

Protect sea animals

Sea animals communicate, navigate, feel and respond to their world. When we see them for who they really are, it becomes difficult to reduce their lives to fish or shellfish on a plate. Let’s leave these beautiful animals alone by choosing plant-based.

Get started
Photography credits
  • Crowded tanks: Mako Kurokawa / Sinergia Animal / We Animals Media.
  • Dirty water: credit unknown.
  • Painful parasites: credit unknown.
  • Massive catches: Selene Magnolia / We Animals Media.
  • Suffocation and crushing: Stefano Belacchi / We Animals Media.
  • Boiled alive: credit unknown.
  • Bycatch: Andrew Skowron / We Animals Media.
  • Thrown back dead or dying: Selene Magnolia / We Animals Media.