Getting started

Practical tips to help you get started.

Animal products are not necessary for our health. That means we owe it to animals to choose plant-based alternatives. How you make that change is up to you. You can switch overnight, or build new habits step by step. On this page, you’ll find practical tips to help you get started.

Practical tips for getting started with plant-based choices
Getting started with plant-based eating at your own pace
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Choose your own pace.

Start in a way you can stick with. You can make the change quickly or take it step by step.

  • Start with breakfast, for example, and gradually expand from there.
  • Replace dairy first, then move on to other products.
  • Or choose a few set plant-based days each week.
Taking part in a plant-based challenge
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Try a challenge.

A challenge gives you structure, motivation, and practical support.

  • Get practical nutrition tips.
  • Stay motivated.
  • See the impact of your choices.
Explore challenges
Starting plant-based together
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Do it together.

Making the change together often makes plant-based choices easier and more enjoyable.

  • Cook together with friends or family.
  • Share tips and experiences with each other.
  • Motivate each other to keep going.
Being kind to yourself while making the switch
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Be kind to yourself.

It doesn’t have to be perfect right away. Every plant-based choice counts.

  • Mistakes can happen.
  • Focus on what’s already going well.
  • Then simply pick it up again.
Discovering new plant-based flavours
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Focus on what you can eat.

It’s easy to focus on what you’re no longer eating. But there are countless delicious plant-based products and dishes to enjoy.

  • Discover just how many delicious options there are.
  • Try new products and dishes.
  • Find new favourites.
Keeping animals in mind
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Keep the animals in mind.

Finding it difficult sometimes? Remind yourself why you want to choose plant-based. For animals, much more is at stake.

  • Remember why you started.
  • Animals don’t need to suffer for our food.
  • Every plant-based choice makes a difference.
Learn about animal suffering
Learning about nutrients in a plant-based diet
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Learn about nutrients.

With a little basic knowledge, healthy plant-based eating is straightforward.

  • Eat a varied diet and enough food.
  • Know where to get key nutrients.
  • Take vitamin B12.
Learn about nutrition
Eating enough on a plant-based diet
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Eat enough.

Plant-based foods often contain fewer calories, so you may need to eat a little more.

  • Make sure your portions are large enough.
  • Include calorie-dense plant-based foods.
  • You can use a nutrition app to track your intake if helpful.
Finding plant-based recipes online
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Look online for recipes.

You can find a delicious plant-based version of almost any dish.

  • Start with dishes you already know.
  • Discover new plant-based favourites.
  • Save the recipes you enjoy.
Explore recipes
Discovering plant-based products
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Look online for products.

Today, there’s a plant-based alternative for almost every animal product.

  • Search specifically for plant-based alternatives.
  • Find replacements for your favourite products.
  • There are more than 10,000 plant-based options.
Explore products

Choose your path. But make the choice.

You can switch completely today, or change your habits step by step. Either route is fine, as long as you keep moving towards plant-based choices. Because if animal products aren’t necessary, we owe it to animals to leave them behind.

Back to getting started