Animals are someone, not something.

Animals are not products or numbers. They have their own character, their own body and their own experience of the world. That makes their lives important to them.

• Each one has their own personality.
• They experience the world in their own way.
• They experience emotions such as sadness, happiness and fear.

Animals matter and deserve basic rights. We protect people through such rights, and we also give animals such as dogs and cats significant protection. Why should we deny that protection to other animals?

• The right not to be killed.
• The right not to be treated as property.
• The right to live in a natural way.

Animal products give us only a brief moment of enjoyment. For the animal, they mean the end of an entire life. Plant-based options can be delicious too.

• Is our taste more important than the life of a pig who is gassed?
• Would you personally behead a lamb at a barbecue?
• Would you turn on a blender with a live chick inside just for an egg?

Choosing plant-based sometimes takes a little extra effort: buying something different, reading a label or trying a new recipe. For animals, that small effort makes a world of difference.

• Is the small effort of finding a restaurant with vegan options more important than an animal’s life?
• Is spending a little more time thinking about what you eat more important than an animal’s life?
• Is the convenience of buying the same groceries as always more important than an animal’s life?