Clean and meticulous
Rabbits spend a great deal of time caring for their coat and surroundings. They are naturally clean animals that need peace, safety and a comfortable place to feel at ease.
About animal species
Rabbits are clean, intelligent and social.
Rabbits are sensitive animals with individual personalities. They enjoy learning games, seek contact with other rabbits and need space to run, jump, rest and chew. Yet many rabbits are treated as though their lives exist only for production.
About rabbits.
Intelligent and curious
Rabbits can learn, explore and respond to games. They need mental stimulation, as well as space to move around and make choices.
Social and sensitive
Rabbits seek contact with other rabbits. They communicate in subtle ways, enjoy resting together and need to feel safe in order to live without fear.
The stark contrast.
What they need
Rabbits want to run, jump, dig, chew, play and interact with others. They need a safe place where they can rest, hide and express their natural behaviour.
In the animal industry
Hard metal cages without enough space. No natural nest. Poor nutrition, filthy living conditions and stress. Instead of living as sensitive animals, they are treated as products.
Natural lifespan
12 years
In the animal industry
10 weeks
Images from the animal industry
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Born in overcrowded cages
Their lives do not begin in a safe burrow, but in a system defined by crowding and confinement.
Without a natural nest
Young rabbits need shelter, yet a warm, safe and natural place is often missing.
Separated early
Young animals become part of a production system in which safety and closeness are compromised.
Confined with rabbits of the same age
They live with other young rabbits not by choice, but because the system groups them that way.
Hard metal cages
Rabbits are often kept on hard flooring, without enough space to run, jump or retreat.
Stress and filth
Stress, poor nutrition and filthy living conditions make their short lives difficult.
In transport
When they are sent to slaughter, rabbits are placed in small crates for a cramped and stressful journey.
At the slaughterhouse
Their lives end there at a very young age, after they have lived only a fraction of their natural lifespan.
This must stop.
The number of rabbits we kill each year is almost impossible to comprehend. But these are individuals, each with their own personality, emotions, unique experience of the world and desire to live.
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An estimate of the number of rabbits killed worldwide since you opened this page. This estimate is based on figures of approximately 604 million rabbits killed each year (Our World in Data).
Protect rabbits.
Rabbits are born as animals: clean, intelligent, social and sensitive. They want to chew, play, learn, rest and live in safety. When we see them for who they really are, it becomes difficult to reduce their lives to meat. Let us leave these beautiful animals in peace by choosing plant-based.
Get startedPhoto credits
- Confined with rabbits of the same age: Stefano Belacchi / We Animals Media
- Hard metal cages: Jo-Anne McArthur / Animal Equality / We Animals Media
- Stress and filth: Stefano Belacchi / We Animals Media
- In transport: Jo-Anne McArthur / Animal Equality / We Animals Media
- At the slaughterhouse: Jo-Anne McArthur / Animal Equality / We Animals Media